Electric Vehicles have been increasing their presence in Canada, so much so that it is safe to say that they’re here to stay. During the last year, 66.815 of these vehicles were sold in our country, retaking the increasing trend that had a setback in 2020. Due to the financial incentive program that the federal government grants to low or zero emission vehicles, it is expected that the presence of EVs will continue to increase.
However, the number of public EV stations currently available in Canada (6000 as of last May) and in Calgary specifically (about 175) is still not enough to satisfy the increasing demand. Businesses and commercial buildings should start thinking about how to serve their customers driving EVs. These are the main 5 benefits of having EV charging stations in your business or commercial building.
Offering EV charging stations will be seen as a competitive advantage very soon. Most EV drivers have their own charging station at home, but when they go out for work or run errands, they’re understandably unwilling to go back to their house to charge their vehicles if they still need to be out.
That’s why they tend to use apps to locate the nearest EV charging station, and if your business is in the results, you have high chances of attracting (and building loyalty) with customers who value the fact that your business offers an amenity that is still scarce.
Customers are not the only ones switching to EVs. Chances are that some of your employees already are EV drivers, and having an EV charging station available will be considered a great benefit for them. This will increase your pool of potential employees too, since EV drivers tend to be creative and innovative, which are highly-valuable qualities. In a market where qualified professionals are harder to find and attract, the fact of offering EV charging stations can make your business a more attractive place to work.
Some real estate experts have started to consider EV charging stations as a way to increase property value. And not only that, charging stations can actually increase the amount of money customers spend at your business. Unlike gasoline-powered vehicles that take only between 2 to 3 minutes to fill the tank, EVs take an average between 15 to 30 minutes to recharge using the fastest chargers. This increases the driver’s “dwell time” (the amount of time people spend watching ads, window shopping, or actually buying). This gives plenty of time for drivers to think about buying more goods from your business.
Many people support companies that clearly show their commitment to a valued cause, such as green and sustainable transportation. By offering EV charging stations, you will show your customers and your team that you care about the environment and that you are willing to be part of the change.
It’s natural to think: “How much will it cost me to install EV charging stations?” Luckily, the Canadian government‘s low and zero emission financial incenties include support of EV charging infrastructure in public parking areas, both privately or publicly owned and operated. Applicants can be granted up to 50% of the total cost of the project.
Installing EV charging stations is a great opportunity to put your business upfront in the future by offering an amenity that’s increasing in demand, but is still scarce. Another bonus to consider? You’ll be helping us all breathe cleaner and safer air.
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